Let’s keep it simple and focused.
In 2010 there were lots of new and exciting things happening on the web. The media attention was focused on ways to connect and get new traffic. Every day hundreds of blurbs on Social Media, Search engines, etc. It seemed as if everyone was tweeting, facebooking and lately foursquaring.
As we plan for the new year let’s review the basics first and then we can see what new techniques we may want to try next year. My goal, and I imagine your goal, is to increase my revenue and bottom line. Essentially I want VisibleU to grow. That means increasing sales while controlling spending.
So, in the online world we live in, there is nothing more basic than your website. Everyone goes there. Whether you are a B to B or B to C type of operation your website probably is where you convert visitors to sales or sales opportunities. Review your 2010 analytics and see if your site performed up to your expectations. If it didn’t, more traffic probably isn’t going to help. You need to work on the website.
Now let’s look at people you already know. Current customers, previous customers and prospects already on your mailing list. How are you keeping in touch with these three groups? Do you treat them differently? Do you have a plan for increasing sales from these groups? There are many different types of email campaigns that can reach out to known prospects and turn them into sales.
Do you have an action plan for the first quarter of 2011? You know that simply having a website and a newsletter and getting your feet wet in social media will not get you results. You need to create a plan and a budget for each quarter. Then you have to measure the actual results, make any necessary changes and work on the next quarter. I said I would keep it simple so there it is.
Focus on three things right now:
- Is your website working?
- Are you really using your email list?
- What is your first quarter plan?
If you’re not sure where to start or need some help, give us a call.
